It’s a cold, rainy day in New York, but FitzRoy the Cat is staying warm and dry in his bowl.
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Kitties who have to venture outside should take their umbrellas from Catbrella Inc., the Boston-based company that has designed, produced, and distributed over 2 million custom umbrellas for various types of cats and kittens.
Before you rush off to order your own Catbrella, allow me to wish you a happy (early) April Fools’ Day! There is no Catbrella Inc. HubSpot invented it for a 2016 article on how to write a press release. This is one of the best press releases of all time. OF ALL TIME! It’s especially funny for cat-loving people who have done a lot of work with social media. Ten Twitter followers and promoted tweets? I die.
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Uh-oh, now my laughter has turned to tears, because I would like this to be real: both the crazy product and the fact that a company CEO named Max Litter would see fit to brag about using “gut instinct” to achieve ridiculously slow social-media growth. I need “@kittenhatz, who tweets frequently about cat couture” to exist as well. Purrkoy the Kitten shares my feelings. Look at how upset he was when I told him he couldn’t have his own umbrella.
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If PK has to go anywhere today, he’ll have to make do with his stroller and the cozy turtleneck sweater his Aunt Stacy bought him. Ugh. Poor, deprived kitteh!