Thank you to both JCK Magazine and National Jeweler for their recent coverage of my new Concierge program!
I introduced Concierge just before the holidays last year, but it’s really blossomed with our third retail partner — Alexanders Jewelers in Columbus, Ohio.
As I explained in a video this January, Concierge is all about identifying retailers who are committed to exceptional customer service. These stores get my big, gorgeous Concierge book showing off my finest designs. Salespeople — or customers themselves — look through the book and choose the designs they’d like to see in person. I then send those designs to the approved store, with no payment required upfront. The customers make their purchases, and any remaining pieces are returned to me within a matter of weeks.
The difference between this and the traditional consignment arrangement often used in the fine jewelry industry — to the detriment of designers, who can go unpaid for a year or even longer — is that Concierge is personalized and time-sensitive. My program is for retailers with salespeople who have genuinely close relationships with their customers. These salespeople know their customers’ birthdays, anniversaries, work life, personal styles, charitable causes, and so on — and they pro-actively reach out to those customers when the perfect one-of-a-kind or limited-edition jewelry becomes available. After two or three weeks, when the selections have been made and purchases are complete, any unpurchased pieces are once again safe in my hands.
I also provide Concierge partners with fabulous promotional material in addition to the Concierge book, including signage, social-media content, and so much more. If you’re a retailer and you think this program might be right for you, contact my brand manager and right-hand woman Eryn at info at wendybrandes dot com … or just stop by our booth at the Couture show in Las Vegas at the end of this month so we can chat.
Here are those story links again: