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Tuesday, July 16, 2013

I like to be upfront with people about the reality of life in the fashion and jewelry industry, and about small business in general. I like people who are equally upfront, so I’m loving the interview that celebrity stylist Lysa Cooper recently did with Vogue Italia.  (It figures that it would be Vogue Italia that would interview someone so bold, since the magazine has been known to make a bold statement itself.)

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Lysa Cooper in Vogue Italia. Click for source.

Cooper has worked with Beyonce (Cooper loves her) and Rihanna (not so much love there). She’s talking about dealing with the music industry here, but what she says accurately describes most of my meetings with retailers:

“So what you’re dealing with is a lot of marketing people, a lot of executives, a lot of people sitting in a room, wearing fucked up shoes, trying to tell me about fashion. And you don’t even know how to get down to the cobbler and fix your heel, and you’re going to tell me what I should be doing? And the fact that marketing is even involved in the hiring is, to me, insane. It’s almost backwards. Shouldn’t we make a beautiful product, and then decide how to sell it, rather than already know what you’re selling and then try to make the product match?”

Too true! Brings me back to 2007, when I had a meeting about jewelry with a woman at Saks who not only wasn’t wearing any jewelry … she wasn’t wearing makeup and looked like she hadn’t brushed her hair that day.  If she strolled into Saks like that to eyeball the David Yurman counter, I have no doubt a security guard would have been hot on her run-down heels, wondering why she dared to come into the store. (In the interest of full disclosure, right now, I’m not wearing jewelry or makeup. I haven’t brushed my hair. I’m wearing sweaty gym clothes. But I’m sitting at home, working by myself, not meeting with designers to tell they’re not up to my standards. When I’m going to insult people like that, I dress for the occasion.) That was the same meeting where another woman told me that I shouldn’t make more of one particular earring style.  For a follow-up appointment with the second woman, I deliberately wore those earrings. Naturally, she loved them. “Do more like that!” she told me. And that, my friends, is how meaningful so-called expert advice is.

Other highlights from the Lysa Cooper interview include her thoughts on celebrity lines (“Bullshit. Go to school. If you go to school, then maybe you can talk some shit.”) and not getting credit for her ideas. This is some damn good advice here:

“I won’t give presentations anymore. I won’t do mood boards or any of that. I learned my lesson the hard way. Because they take your idea and hire another stylist. They can’t have you come to set, because it’s your idea. If you do, then everyone will know it’s not theirs.”

When asked if she ever thinks about quitting, she answers:

“Every day. Every day. I can’t stand it anymore. I really can’t. Like, I’m not even joking. But I’m also a person that was taught you don’t leave a job until you have another one.”

Lysa, call me! I feel your pain. We can start a new bitchtastic business together.

To read the rest of Lysa Cooper’s straight talk in Vogue Italia …

CLICK HERE.

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12 Responses to “Telling It Like It Is: Stylist Lysa Cooper in Vogue Italia”

  1. Ondo Lady says:

    HILARIOUS!! I LOVE her! I cannot believe that a magazine has published an interview that actually has someone saying something of interest. A lot of magazines these days are so MEH! Onto Lysa, she talks so much sense – the creative industry is full of total bullshitters who have no idea what they are talking about and zero shame about taking your ideas. Not happening to me anymore. I think all creatives need to learn to value themselves and not allow themselves to be exploited.

    • WendyB
      Twitter: WendyBrandes
      says:

      I myself JUST turned down yet another opportunity to work for “exposure.” No money, exposure. Thanks, but people die of exposure!

      • Pearl Westwood
        Twitter: pearlwestwood
        says:

        ‘Thanks, but people die of exposure!’ Im actually gonna use this reply Wendy!!
        This is why I adore Vogue Italia and Paris they are so cool. But I totally hear this kinda crap every single day, I call it ‘dress up or fuck off’

      • WendyB
        Twitter: WendyBrandes
        says:

        Ha ha, I’m going to use “dress up or fuck off” now.

  2. Ondo Lady says:

    Re: Wendy – The last time I looked, the rent man and the gas man does not accept exposure! MIAOU!

  3. annemarie says:

    Oh my god, I love this woman. I would party hard and smoke her good weed with her faster than you could say “Everybody needs to stop with the hair, including Beyoncé” (best quote, I think).

  4. Catie says:

    Wow, this lady rules. And I always love your up front-ness about fashion and small business, Wendy. I am a small business owner too (although quite different than yours) and many of the things you discuss ring true for me too.

  5. Christine says:

    Wow, this woman is a breath of fresh air! I love her comments about The Row. I’m obviously no expert but many of their pieces did seem to be derivative…I hear she’s getting more press for calling them out.

    I have this real hatred of clothes that are celebrity designed…the best design comes from, d’oh, designers who have studied and are original in thought, like you, Zang, and Stacy.

    I hope you and Lysa meet and talk and record the discussion. An article with the two of you discussing fashion and small businesses would be a great reason to buy Vogue again.

    Christine