Monday, February 25, 2013
I was excited to see today’s Women’s Wear Daily story about the social-media-influenced fine-jewelry designs.
While my signature Wendy Brandes line is inspired by women’s history, my WENDYB by Wendy Brandes diffusion line is all about pop culture, particularly the online world. My first design for the diffusion line was the four-ring swear ring set in sterling silver, which I introduced on a fashion-show runway in 2008.
In 2012, the fast-fashion world caught up to that design! But I had already greatly expanded the diffusion line to reflect common Twitter and texting designs including OMG, LOL and emoticon hearts. Back in July 2011, Elle.com seemed a little skeptical about my hashtag ring, but as you can see from the WWD article, hashtags are now officially hot stuff.
The least expensive item in the WWD story goes for $195, but I have some silver jewelry that’s more affordable (still great quality, as customers such as gorgeous blogger Megan Mae will attest). For instance, my single stud earrings in sterling silver are $35 each. I’ve got hashtags and”at signs,” as well as letters, punctuation marks and my mix-and-match “Heart You” and “Screw You” pairs for $70.
All of the earrings are also available in 18K gold for those of you who are “all gold everything” like me and Trinidad James.
Another big jewelry trend is the first-knuckle or mid-finger ring, and I’ve got the social-media-worthy versions of those. You can have any letter or symbol you want in 18K gold ($335) or silver ($150). The asterisk is my biggest seller, but I’m happy to do hashtags, at signs, emoticon hearts … you name it!
If you’ve got a little more to spend, my online-abbreviations necklaces are so funny and sex-ay. I’ve said it before, but I’ll say it again … my IDGAF necklace in 18K gold is my go-to piece for everyday wear. Good thing, too, because it’s what gave me the courage to talk to Anna Wintour in a Conde Nast elevator last year.
On a budget? You can get the same necklace in sterling silver for $300. On a spree? I’m doing the necklaces in diamonds too. Holla at me if you’re interested in that. You can choose silver, gold or gold and diamond versions of my STFU, GTFOH (celebrity manicurist Tracylee Percival has been wearing that one and her clients freak out over it!), NSFW, FTW, TRILL and SRSLY? necklaces too, and those are just what I have in stock! I do all kinds of cool custom orders. You can see a couple of them in today’s blog post from gorgeous makeup artist Iggi, aka the Glamour Whore.
In March, I’ll debut new designs that are inspired by THE latest trend in social media and texting. You know what that is, right? RIGHT? Well, if you don’t, you’ll see it here first soon enough. And while you’re stalking the next new thing, check me out on the awesome iPhone app called Pheed. My account name is WendyBrandes. Stick with me and I’ll keep you tuned in to all the latest developments online, in fashion and in online-inspired fashion. SRSLY!
UPDATED TO ADD: My gorgeous client Serena just got her gold IDGAF necklace in the mail and sent me this photo. I’m happy it’s the perfect length for her. We discussed and customized the length of the chain to suit her, of course.
Before I designed jewelry, I was always intrigued by — then disappointed by — necklaces that had multiple pendants or charms. I’d see a photo of one in a magazine or an ad that made it seem the charms were perfectly distributed, but when I would try on the piece in person, everything would bunch up. So when it came time for me to make a similar necklace of my own, I was adamant that the letters lie perfectly against the neck. Serena didn’t have to fidget with the letters to make them legible in this photo. She simply put the necklace on and was good to go!