Tuesday, August 28, 2012
Because I’m a gracious bitch, I want to congratulate my friends at Topshop and DCK Concessions for getting props for their clever three-ring OMG set.
I think that is such a cute jewelry concept! In fact, I’ve thought so since 2010, when I introduced my own OMG rings.
My sterling-silver, limited-edition rings cost $300 for the set. If you can’t afford that, the good news is that Topshop is having a great sale on its mass-produced brass rings. They are now $5 for all three, reduced from $20. I’ve seen the rings and Topshop’s other letter-ring sets in person so I can testify that they’re fully worth 500 pennies.
You know, I didn’t get any encouragement from stores or mainstream media when I introduced my swear rings — the precursor of the OMG rings — in 2008.
Customers loved the rings though, so I knew they’d catch on someday. And I was right! Topshop totes got into the idea! (You can read all about that here.) Thank you, Topshop, for proving the validity of my (trademarked!) Never Is the Next New Thing™” fashion motto. I’ve explained the motto before, this way:
“I’m convinced that the styles that are most hated at first — the ones that make people say, ‘Never!’ — are the ones that are most loved once our eyes adjust, with past examples including leggings and various kinds of jeans: skinny, acid-washed, high-waisted, distressed and boyfriend.”
In this case, with the rings, I’m the trendsetter. How cool is that? I feel like a big celebrity or fashion-magazine advertiser … or maybe even one of those famous fashion bloggers I read so much about! Don’t worry. I won’t get all big-headed about it. I’ll just give y’all a fashion tip: if you want to get something before the masses do, you’ve got a healthy budget and you like supporting an independent designer, buy something from my signature Wendy Brandes fine-jewelry line or my WENDYB by Wendy Brandes diffusion line. Psssst … this is my hottest design right now. Be the first on your block to wear it!